nass news 2023 mar Light Times ArshamIn the Swiss mountains near the resort of Zermatt just beneath the Matternhorn, Stir World reports that "famed luxury Swiss watchmaker Hublot announced Daniel Arsham as its new ambassador, with a compelling piece of temporary land art. Aptly titled "Light & Time", the work is a Hublot-inspired 20-metre sundial resting in the shadows of the Matterhorn mountain."

This sculptural is billed as an ephemeral horological installation "to merge the roots of timekeeping with the craftsmanship in land art." The central gnomon oblisk is surrounded by 6 symmetric markers of ice. However, to call it a sundial is going a bit too far. Yes, the tip of the gnomon shadow could be capable of telling time if hour marks were created and drawn correctly. Instead, there are size large ice cubes. There's a lot of hyperbolae in the description of this installation, such as Daniel Arsham's own statement: "Physically, the temporary installation will capture something of how fleeting time can feel, but it will also be lasting, creating a memory that transcends the passing of the seconds, minutes, hours and days in all those who make the journey up the mountain to see it." Perhaps more humbly, "When you see the installation, it’s made of ice and snow. Not only is it this thing that tells time and captures time, but it will also disappear and be erased by it."

Photo at right: courtesy of Hublot.

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